gravity case study

we will market our film by advertising in various different ways:

• social networking sites
• billboards
• newspapers
• magazines
• tv advertisements 
• the underground
• bus stops

we chose to use these marketing techniques to advertise our film because they will be seen by many people as they are shown easily for the public. 

social networking sites: the internet has become more popular in the modern day, most people(typically teenagers) are using the internet more and therefore keeping with this drastic movement in society will allow our film to reach out at our target audience of 15-18 years. we will create our own social networking site pages on websites such as Facebook, Instagram etc this will allow us to reach to our target audience, allow the audience to read more information about the film, behind the scene photos etc .  we will also create our own website this will allow us to place all our behind the scenes clips, images etc, giving our audience a greater insight of our film. 

Billboards:  we will market our film by placing the theatrical and teaser posters on billboards in well advertised parts of London, London is the closest main city near our current location and by placing our image on billboards in more publicised areas will create a greater audience for our film. areas such as Trafalgar square, Piccadilly circus as they would have alot of moving film and still picture billboards. it has alot of publicity and press, also a great tourist attraction therefore expanding our audience 

newspapers and magazines: newspapers and magazines are generally used less nowadays for the teenage age group as social networking sites and the internet have reached greater globalisation. however typically the elder generation will read newspapers and magazines and our film will still reach out to them and we want to cater for as many people (in our target audience) as possible. we will chose magazines for teenagers such as 'more' and 'closer' which are all fashion and lifestyle magazines, however have a film section within, because our target audience is the same as these magazines we will target the right age group.  we also advertise in the film magazines such as 'empire ' which is due to popularity will reach a larger audience, it is an am American based company therefore our film can reach further than the united kingdom. also the newspapers will use will be ones such as 'the guardian'  as there is a section on films on their website and newspapers and are popular newspaper to advertise our film to a larger audience as well as typically the age group will be elder. 

TV adverts: advertising our film on TV will be a great advertising technique for our film as we will be reaching into a larger audience of all ages. because our film is certificated 15-18 we will advertise at around 9pm as this is where younger children - not appropriate for our film  are least likely to be watching TV. The advert will include  our film trailer both teaser and theatrical depending on the time slot allowed to us.  We will advertise on TV channels such as film4 and sky movies.  This is because they advertise and show only films and therefore would be fitting for our type of media product - our sci-fi film.  

Underground and Bus stops:  We chose to advertise our films on the underground - on posters and bill boards as well as small posters placed around, we chose bus stops and sides of buses to place our poster on to promote our film because it will reach a larger audience, according to 'www.londoncouncils.gov.uk/' - 3.5 million passenger journeys are made everyday on London's tube therefore marketing our film on the london underground will allow various amount of people different class, age etc advertising to a diverse and greater amount of people.  Bus stops give the same amount of coverage as the london underground however using bus stops we can target more local ones and well as the ones in London. 

The genre that needs to be emphasised is fairytale because it gives a different and unexpected twist to the film.

We think the parts that are more likely to appeal to our target audience is the violent scenes as well as the romantic scenes.

All aspects of the film are vitality important from the begging to the end as it keeps audience focused and interested and on the edge of their seats!

The unique selling points of the film is the cast, the better the cast the bigger the audience  

Star wars media homework from LouisaRose27

Usability Testing - A hero's journey from Eewei Chen

Archetype: is a term used by Carl Jung to describe universal and recurring characters. the root of this word comes from greek archetypos this means 'first of its kind'. Achretypal characters share certain common features that possess elements of universality. They are able to transcend cultural boundaries. the term hero has long been used to identify the main character story

 

 

High Concept Film:    a high concept film is a film which  a shocking  story line that makes promotion and marketing 'easy'. for example" may the force be with you" comes from star wars and everyone always remembers where it comes from. The film normally appeals to the audience before the film has even come out because many people watch the trailers before they watch the movies  The story line usually really hooks and intrigues the audience.

 

 

Archetypes in films for instance in Charlie and the Chocolate Factory we have many archetypes for example Charlie is a very good child sometimes his character is described as a goody two shoes where as Veruca Salt is completely the opposite she is a very annoying girl is very high maintenance and expects lots of things of her parents as soon as she sees something she wants it such as the golden egg  towards the end of the film and she throws a massive tantrum. another example of an archetype is Augustus Gloop who is very glutton and lazy. as he goes round the factory he wants all the chocolate for himself and if he had it his way he would not let anyone touch it!

s way he wouldn't let anyone touch it! 




Different archetypes:


The Chief-  Gandalf from lord of the rings
The Bad boy- The Joker from batman
The best friend- Rowley from diary of the wimpy kid
The lost soul- Anakin sky walker from star wars
The charmer-  jack dawson from Titanic
The professor- DR Frankenstein from hotel Transylvania 2
The swashbuckler- Peeta Malone from hunger games
The warrior- Achilles from troy

gravity review

Big science fiction films are all the rage this year (Oblivion, Elysium, Pacific Rim...) and Gravity is finally one worth watching. From the trailers I had no idea what to expect. George Clooney and Sandra Bullock floating around in space for two hours eventually became my best guess. I rushed the film at the Toronto International Film Festival and when someone said they were showing it in 3D, I was half tempted to leave the line. I hate 3D movies, they give me awful headaches and I don't see the point of them. As soon as Gravity started, I changed my mind.

The 3D definitely adds something to the film. The opening shot of earth and space is absolutely beautiful. The film starts up fast enough. Sandra Bullock and George Clooney are both out doing repairs on the spaceship when Houston warns them the Russians blew up their own satellite and accidentally destroyed every other satellite there is. Debris is coming their way and they have to get back to earth as soon as possible. Of course, from the trailers we see that debris does his them, and without a spaceship they must find another way home.

George Clooney basically plays George Clooney in a space suit (a funny self-loving character also often played by Robert Downey Jr) and Sandra Bullock plays a doctor who was trained a few months for this mission only. George gets very little screen time but Sandra shines throughout the whole film. Despite her being alone, I would say there is quite a lot of action in the film. She's alone out there and you feel you are too. The film takes you in space and it feels claustrophobic to be there. It keeps you on the edge of your seat the whole time. Throughout the film, you see Sandra's character growing as well. Not only is she trying to get back home, but she's finding the will to do so as well.

The film is a visual masterpiece. For once, the 3D definitely adds something to the experience. You get the depth of field you need to truly experience the movie and feel as through you're right there with Sandra. She gives an absolutely stunning performance, acting to absolutely nothing, yet always being right on the spot.

If you get a chance to see Gravity in theatres, go for it, especially if you see it in 3D (even if you usually hate 3D, believe me, it's worth it.) Alfonso Cuarón has outdone himself with this film, it's definitely a must see for sci-fi lovers.